BEHIND THE STAGE: DECEMBER 2024

F1 season is well and truly here and the final countdown to the AusGP is oAs we wrap up 2024, we’re closing the year with a sense of pride and gratitude for the milestones we’ve achieved, all with our clients at the heart of everything we do. While we’ll take time after a short break to reflect on the bigger picture, I want to share a few highlights from this year—and what they mean for you, our live audiences, brand partners, content collaborators, and conference organisers.

✨ Exceptional Live Experiences for Our Audiences This year saw us deliver more live events across Australia and New Zealand than ever before, with significant growth in ticket sales. What does this mean for our audiences? Broader access to a diverse line up of artists, richer experiences, and memorable moments that continue to inspire and entertain.

✨ Greater Flexibility and Opportunities for Our Partners With the expansion of our Australian team, we’ve increased our capacity to collaborate with conference organisers, brand and content partners, offering unparalleled access to touring artists. Whether it’s corporate speaking engagements, curated events, brand partnerships, or experiential activations, we’re better equipped to craft engaging solutions that meet your goals and exceed expectations.

✨ Enhanced Website Our initial website updates in 2024 are designed to make it a little easier for you to explore a fuller scope of what we offer—from live tours to artist engagements for speaker bookings, brand collaborations, and event activations. These enhancements aim to provide a clearer, more intuitive way to understand how we can work together, with further updates rolling out in 2025 to ensure an efficient and engaging experience for all our partners.

✨ Record-Breaking Impact Across the Group As our Group CEO noted, this year has been record-breaking across every corner of our business across the globe. More shows, more tickets sold, more speaker bookings through our speaker bureau, and more brand collaborations—but not just more for the sake of volume. And, our production arm continues to lead the way in managing logistics, technical advancing, tour management, and livestreaming for shows, ensuring precision execution for events of all scales. By becoming more data-driven, process-led, and efficient, we’re better positioned to deliver even higher value to our clients, ensuring every interaction with us is purposeful, productive, and impactful.

✨ Expanding Possibilities for Collaboration With team growth of 30% across the overall Group, we’ve enhanced our ability to innovate, problem-solve, and deliver outstanding outcomes for our partners. Whether you’re seeking unique audience activations, content partnerships, or speakers for impactful corporate events, we’re bringing more expertise and creativity to the table than ever before.

As we recharge over the holidays, we’re excited to continue building on this momentum in 2025. Thank you to our audiences, partners, and collaborators for making 2024 an extraordinary year. We look forward to creating even more value for you in the year ahead!

LISTEN / READ / WATCH

LISTEN: Since wrapping the final tour date this month, I have a very big Hannah Ferguson hole in my life. I’m (re)listening to Big Small Talk because I do love politics and pop culture. Listen on Spotify here and Apple Podcasts here.

READ: Oh Miriam! Stories from an Extraordinary Life. I read this book last summer and don’t think I’ve laughed so hard or gasped so much. Cats, farts, sex, politics and being true to yourself – this book is a riotous romp through what has indeed been an extraordinary life. Get your copy here.

WATCH: A Bite To Eat With Alice – ‘tis the season to eat, drink and be merry. I’ve proudly worked on S1 and excited for S2, which is now in development. Two of my favourite episodes are with Archie Thompson, former Australian professional footballer and Michael Theo from Love on the Spectrum.