As expected, November has been a bumper month for Fane Australia. Our team is delivering 29 live events across Australia and New Zealand, with seven artists on tour. Many of these events have included VIP experiences, providing direct access to meet the artists and create those extra-special memorable moments.
For several of those events, brands became an integral part of the experience. We brought brand messaging to life across live events at the Sydney Opera House, Hamer Hall, and The Palais, using stage screen TVCs, CTAs, and gifting over 40,000 products. This approach connected brands directly with their target audience—turning brand messaging into an experience rather than just an advertisement. We’ll have some fantastic video content to share soon to inspire your next brand activation. In the meantime, check out my latest blog post, Moving Brands Beyond the Screen, to see how Fane Australia can help create engaging, experiential moments for your brand, integrated with social and digital channels.
I’m currently on my way to Brisbane / Meanjin for #PCOA24 – the annual Professional Conference Organisers Association Conference. As a PCOA Business Partner, Fane Australia is proud to collaborate with industry leaders dedicated to advancing the business events sector. Our partnership with PCOA underscores our commitment to supporting PCOs and the event industry across Australia and New Zealand.
Continuing the conference theme, I’m excited to support the inaugural influencer conference for The Social Summit. Taking place in Melbourne/Naarm on Thursday, 6 February, and already features an impressive line up of speakers, including representatives from Spotify, TikTok, MerchGirls, and MCoBeauty. If you’d like to join me, the team at The Social Summit has shared a registration discount code—FANEGUEST—which you can use when you register here.
Behind the Scenes
This is usually where I’d tease some of the artists we’ve confirmed for 2025. As you can see from the “Just Announced” section below, we’ve already announced three new tours this month. What’s ahead for 2025 includes some iconic names that genuinely have me excited—but you’ll have to wait until next month for some teasers…
Just Announced!
Dick and Angel Strawbridge – Over the past ten years, millions of viewers across the world have been enthralled by the adventures of retired Lieutenant Colonel, engineer and chef, Dick, and his entrepreneur and designer wife, Angel. Now, following sold out tours worldwide, the pair are heading back out on the road with Arthur and Dorothy, sharing even more of the adventures, challenges, and successes of building and living their Chateau Dream.
Forever Home is the charismatic couple’s brand new tour! Alongside, untold stories and laughs to be shared, this intrepid couple, will be daring to do something a little different by shining the spotlight on their audience. Are you ready to be crowned Australia’s Escape to the Chateau Jack of All Trades.
We’re expecting unprecedented demand, so brands interested in working with Dick and Angel during their tour should get in touch soon to explore partnership opportunities.
Lucinda Light – In 2024 Lucinda Light shone through our TV screens and stole the hearts worldwide as this year’s breakout star of Married at First Sight Australia.
Lucinda’s stage presence is authentic, magnetic, playful yet classy. In tune with the mood of her adoring fans, An Evening with Lucinda Light promises to provide a warm welcome for all.
On the back of two sold out UK tours, which left so many fans asking for more, Lucinda will bring her celebrated aura to stages across Australia for the first time in 2025.
Guenther Steiner: Unfiltered Live – Fasten your seatbelts for a hugely entertaining access-all-areas conversation spanning a decade inside Formula 1, with former Haas F1 team principal Guenther Steiner, star of Netflix’s smash hit docuseries Drive to Survive.
Now, the world is asking: “What’s next?” following his departure from the Haas team at the end of 2023.
Full of twists and turns, from hiring and firing drivers, balancing books, pre-season preparations, the design, launch and testing of a car, culminating in the inside story of his severance from the team – this is the first time Guenther will be telling his story to a public audience from the stage.
Uncompromising, brutally funny, entertaining and searingly honest, this is Guenther at his very best and not an event any fan of Formula 1 can afford to miss.
We are now accepting expressions of interest to partner with Guenther Steiner: Unfiltered Live. Email me directly at karan.white@fane.com.au
US/UK TOUR SPOTLIGHT
The “I wish I was there” events in November from the broader Fane team:
LISTEN / READ / WATCH
LISTEN: Humanity has always evolved with its technology, but now a new threat looms. Bestselling author of Sapiens, Yuval Noah Harari joins Fane’s How To Academy podcast to explore how the rise of artificial intelligence is reshaping humanity as we know it. Listen here.
READ: While Hannah Ferguson is on tour, talking on everything from the US election to sex and pleasure, her part memoir-part feminist manifesto Taboo is a book that meets women where they are and as they are. Hannah exposes the messy, honest and insular part of ourselves in this book designed to feel like a late night conversation with your best friend – one that will make you laugh, cry and that you’ll never want to end. Get your copy here.
WATCH: Get ready for the Australian F1 season and Guenther Steiner’s Australian tour, in this candid interview with Guenther on the Today Show.
NOW ON TOUR!
2025 ANNOUNCED TOURS
Bringing the most exciting names in culture and entertainment to audiences around the world.
For more information on upcoming tours and tickets visit Fane Australia.
